Vice President of Programmatic Strategy
Company: VirtualVocations
Location: Athens
Posted on: April 27, 2025
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Job Description:
A company is looking for a Vice President, Programmatic Strategy
& Operations.
Key Responsibilities
Define and implement the overall programmatic strategy aligned with
business goals
Collaborate with cross-functional teams to develop pricing models
and technical solutions
Direct reporting and analytics initiatives for programmatic
platforms to optimize performance metrics
Required Qualifications
At least 15 years in digital advertising, with a minimum of 8 years
in programmatic strategy
Demonstrated success in programmatic video, OTT, and CTV
environments
Solid understanding of audience targeting and the programmatic
ecosystem
Experience with header bidding technologies and server-side
implementations
Familiarity with bid-related metrics and programmatic data
interpretation
Keywords: VirtualVocations, Smyrna , Vice President of Programmatic Strategy, Executive , Athens, Georgia
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