Group Media Director, Connections Strategy
Company: Fitzco
Location: Atlanta
Posted on: September 19, 2024
Job Description:
Group Media Director, Connections StrategyFitzco exists to
discover brands' inherent goodness and overcome the obstacles in
their way. This process of harnessing what matters and converting
it to what moves people is what we call Unleashing Brand Energy.We
do it every day with partners like Waymo, Home Instead,
Optum/UnitedHealth group, Eyecare Partners, Southern Company, and
SYLVANIA.Founded in 1983 and independent since 2020, Fitzco can
reinvent and renew from a position of stability, strength and
freedom. The right candidate will fit right into our
high-expectation, high-performing, creative and supportive
culture.In this role, you'll flex your media skills towards
clients' unique business needs and the culture their consumers live
within. You bring expertise across all media channels, the ability
to identify opportunities and the confidence to work with clients
toward innovative solutions. You are excited about the changing
media landscape and are well-versed in the technical and
operational requirements to drive performance. You might be a media
nerd at heart, but you also recognize the power of media and
creative coming together to deliver incremental impact in key
moments.You will be responsible for the following activities:
- Inspire creativity in our media offering
- Develop a proactive approach to partnerships (who do we want to
meet with and why), leading the relationship/contract design in
addition to unlocking unique opportunities for our clients
- Drive vision, roadmap, and process around infusing creativity
into the work
- Lead the strategic media approach across clients
- Lead your team in the development of cross-channel media
strategies (video, audio, display, search, social, and out of home
- both traditional and digital with heavier focus on digital)
- Analyze competitive landscape, consumer insights, historical
performance and develop rationale for media plan recommendations
and strategic use of channels
- Understand how media channels are most effective and
communicate tradeoffs between strategies and tactics
- Work with Brand Strategy and Creative teams to unlock unique
insights, ideas, and activations
- Lead your team in leveraging research tools and various inputs
to drive thoughtful plans that will deliver against client
objectives
- Guide the team's evaluations of media proposals and provide
POVs
- Orchestrate the plan coming to life
- Responsible as the primary business lead on both media-only
businesses and integrated businesses - support your team leads in
setting the strategy and approach. Provide ongoing stewardship and
oversight of plans.
- Be an advocate in evolving our approach with everything from
simple process and communication improvements to thinking about how
we elevate and streamline the team's work through technology,
partners, etc.
- Teach and ensure accountability of your team's media expertise
and executional excellence - including media budget management,
billing, team structure and campaign traffic and execution
- Tell our story
- Act as a key leader in agency growth - including new business,
organic opportunities, media community participation, cultural
initiatives, and team training
- Work with various client and internal teams and be able to
connect to each audience and enable decision making (an internal
account person vs. day to day client vs. client CMO)
- Identify emerging trends in the industry and how to harness
them to drive our clients' business forward
- Responsible for integration with internal partners (Activation,
Account, Creative, Comms/Strategy, Project Management) to ensure
full alignment
- Develop and share best practices with internal partners and
clients as relevant
- Drive ongoing collaboration with Analytics - including
measurement frameworks but also stretching beyond to discover
unique and data-backed insights
- Actively merchandise wins/learnings across the agency and
clients
- Help others do this too
- Manage and develop a team through goal setting, 1 on 1s,
training, etc.
- Create an infrastructure that inspires (and requires)
executional excellenceWhat You Need To Succeed
- Bachelor's Degree
- 10+ years of communications, media, technology and/or marketing
analytics experience
- Must have significant experience working in an agency setting
or in an in-house client media team
- Listen to client needs and translate them into high quality
solutions
- Skilled management and client leadership experience (you are
authoritative, persuasive and reasonable)
- Excellent communication skills and ability to present your
ideas and how/why they will be effective
- Experience in consumer research and segmentation, channel mix,
channel planning and measurement tools
- Experience working across various internal teams (Platforms,
Account, Creative, Comms/Strategy, Production) to both understand
the overall plan/moving pieces and push the work where needed
- Proactively suggest alternative approaches to solving
problems
- Guide and inspire creative
- Present effectively and as a credible storyteller in client
meetings for new business
- 5+ years managing and coaching a teamFitzco is an Equal
Opportunity Employer EEO/AA and is committed to pursuing and hiring
a diverse workforce.
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Keywords: Fitzco, Smyrna , Group Media Director, Connections Strategy, Advertising , Atlanta, Georgia
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